EXPLORING GREEN PRODUCT COMPETENCIES OF FURNITURE EXPORTERS TO IMPROVE MARKETING PERFORMANCE

Nurul Komaryatin, NIDN0615107001 and Samsul Arifin, NIDN0619077401 and Ali, NIDN0604106902 (2021) EXPLORING GREEN PRODUCT COMPETENCIES OF FURNITURE EXPORTERS TO IMPROVE MARKETING PERFORMANCE. Design Engineering (toronto). pp. 2139-2149. ISSN 0011-9342

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Abstract

This investigation was led to fill in the inquiries concerning the part of Dynamic Marketing Capability in expanding Marketing Performance by utilizing the Exploitation of Green Product Competency factors. This study is a descriptive one with field exploration. Exploration directed on 120 furniture item exporters uncovered that Dynamic Marketing Capability has a huge constructive outcome on the Exploitation of Green Products, just as the Exploitation of Green Product Competence has a critical impact on Marketing Performance and Product Innovativeness.The outcomes demonstrated that showcasing execution of fare items by advancing and underscoring through misusing green items will enormously influence promoting execution. This clarifies the unique promoting capacity through green item fitness abuse, which in the end will affect expanding market execution, both through item imaginativeness factors and straightforwardly on improving the market execution of fare items.

Item Type: Article
Uncontrolled Keywords: DMC, Capability, Performance, Marketing
Subjects: 600 Teknologi dan Ilmu-ilmu Terapan > 650 Manajemen Bisnis > 658 Manajemen Umum > 658.81 Manajemen Pemasaran
Divisions: UNISNUPedia > Artikel Jurnal
Depositing User: UPT Perpustakaan UNISNU Jepara
Date Deposited: 08 Oct 2021 07:15
Last Modified: 08 Oct 2021 07:15
URI: http://eprints.unisnu.ac.id/id/eprint/319

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