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Exploring factors influencing repurchase intention in online food delivery: A case study of go food users at burger Bangor in Jepara

Dr. H. Samsul Arifin, S.E., M.M., 0619077401 and Dr. Mohamad Rifqy Roosdhani, S.T., M.M., 0625057201 and Dr. Hj. Nurul Komariyatin, S.E., M.Si., 0615107001 and Dr. Ali, S.E., M.M., 0604106902 and Nurul Huda, S.E., M.M., 0611037501 (2024) Exploring factors influencing repurchase intention in online food delivery: A case study of go food users at burger Bangor in Jepara. International Journal of Management and Economics, 6 (1): 1. pp. 5-9. ISSN 2664-7060

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Abstract

This research aims to analyze and determine the influence of effort expectancy, information quality, and social influence on repurchase intention. The sample in this research is Go Jek application users who use the Go Food online food ordering service at the Burger Bangor merchant at least twice in one month. The sampling technique is non-probability sampling using the purposeful sampling method. Data analysis using SPSS software. The research results show that effort expectancy partially influences repurchase intention. Information quality influences repurchase intention. Social influence influences repurchase intention. Simultaneously, effort Quality and social influence jointly influence repurchase intention. The coefficient of determination value is 0.579. This explains 57.9% of the variation in repurchase intention in the research, which can be explained through this regression. Meanwhile, the remaining 44.1% is explained by other variables outside of this research.

Item Type: Article
Uncontrolled Keywords: Effort expectancy, information quality, social influence, repurchase intention
Subjects: 600 Teknologi dan Ilmu-ilmu Terapan > 650 Manajemen Bisnis > 658 Manajemen Umum > 658.8342 Perilaku Konsumen
Divisions: UNISNUPedia > Artikel Jurnal
Depositing User: UPT Perpustakaan UNISNU Jepara
Date Deposited: 21 Feb 2024 08:14
Last Modified: 21 Feb 2024 08:14
URI: https://eprints.unisnu.ac.id/id/eprint/5749

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