This study aims to analyze the variables that affect furniture exports’ performance in Jepara, Indonesia, in the year 2020. A quantitative research approach is applied based on data of 307 furniture companies in Jepara, exporters in the international furniture trade market, with the desired error limit of 5%. Data consists of two types, namely primary data and secondary data. The primary data were obtained through a questionnaire that was personally submitted to 174 respondents. Secondary data used as a basis for determining the techniques and steps for collecting research data were obtained from BPS Jepara Regency and Jepara Regency Industry and Trade Office, in the form of Jepara Furniture SME (structural equation models) export volume in 2016-2020 and Jepara furniture exporters data for 2020.
The results show that product innovation, trust, technological capabilities and partnerships are variables that affect the performance of furniture exports in the Jepara district.