PERANCANGAN E-COMMERCE SEBAGAI MEDIA PEMASARAN KOPI TANJUNG BERBASIS WEB

PRASETYO BUDI UTOMO, 151240000421 (2022) PERANCANGAN E-COMMERCE SEBAGAI MEDIA PEMASARAN KOPI TANJUNG BERBASIS WEB. Skripsi thesis, UNISNU JEPARA.

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Abstract

The coffee industry as a form of business or business that requires an information system to support the development of coffee marketing, one of which is a more effective and broad promotional media so that it can be seen by the public and is expected to be able to break the coffee chain (so that there is no inequality in price issues). ) and can protect their copyright. The research was conducted with the aim of knowing the circumstances and facts of the existing problem information. Based on observations and interviews conducted with coffee farmers as well as cafe owners in the village of Tanjung, Jepara Regency, it can be concluded that marketing activities and information seeking are currently still manual and less effective. Coffee activists/cafe owners obtain information from word of mouth or from social media which is still very limited, and is unable to reach a wider area and efficiency in terms of time especially for marketing this Tanjung coffee. The proposed method for developing Tanjung Kopi marketing applications is using the RAD (Rapid Application Development) method. The results of this Tanjung Kopi application can make it easier for coffee/cafe coffee activists to do marketing and make it easier to order from consumers.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing I : Buang Budi Wahono, M.Kom Pembimbing II : Akhmad Khanif Zyen, M.Kom
Uncontrolled Keywords: Tanjung Coffee, Marketing, Web, RAD, UML.
Subjects: 000 Karya Umum > 000 Ilmu Umum dan Komputer > 005.1 Pemrograman > 005.262 Pemrograman untuk Bahasa Pemrograman Tertentu (web, HTML, PHP, java, visual basic, fox pro)
600 Teknologi dan Ilmu-ilmu Terapan > 650 Manajemen Bisnis > 658 Manajemen Umum > 658.84 Bisnis Online (Marketplace dan E-commerce)
Divisions: Fakultas Sains dan Teknologi > Teknik Informatika
Depositing User: Admin Perpustakaan Unisnu
Date Deposited: 02 Mar 2023 02:59
Last Modified: 02 Mar 2023 02:59
URI: http://eprints.unisnu.ac.id/id/eprint/4841

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