Dr. H. Samsul Arifin, S.E., M.M., 0619077401 (2020) INNOVATION AND CREATIVITY IN NEW NORMAL PHASE: A STUDY OF INDONESIA FIRMS RESPONSE TO COVID-19. International Conference on Business & Social Sciences (ICOBUSS), 3. pp. 963-973. ISSN 2746-5667
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Abstract
The impact of COVID-19 greatly affects global economic development and threatens the survival of companies around the world. Every company is required to innovate for its survival, especially in the era of the Covid-19 pandemic, many companies experienced economic disruption and caused a very big crisis for the company. This study explores how companies in Indonesia innovate and be creative in marketing strategies. The purpose of this paper is to find out how to manage a creative and innovative business during the Covid-19 pandemic in the New Normal era, namely by adapting to digital businesses, such as utilizing online promotions by introducing products and services. In the era of 4.0, of course, digital takes a larger portion of life. Millennials and Generation Z are promising market shares for companies to respond successfully to similar crisis events in the future.
| Item Type: | Article |
|---|---|
| Subjects: | 600 Teknologi dan Ilmu-ilmu Terapan > 650 Manajemen Bisnis |
| Divisions: | UNISNUPedia > Prosiding |
| Depositing User: | UPT Perpustakaan UNISNU Jepara |
| Date Deposited: | 29 Jun 2022 02:34 |
| Last Modified: | 29 Jun 2022 02:34 |
| URI: | http://eprints.unisnu.ac.id/id/eprint/4362 |
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